apple announces buyback scheme for ewaste


WEEE Systems has always believed that best-practice is transferable between the business and consumer sectors, and a new initiative by Apple has proven that. The electronics giant has launched an innovative new scheme by which Apple customers can swap their old Apple products for credit on Apple gift cards. A simple question and answer interface assesses the product's worth and credits the would-be recycler accordingly. Some Apple products, when in good condition, can earn the returner considerable sums. Even if a product has no value, Apple will endeavor to recycle (and data-clean) it for free. WEEE Systems recognises this scheme as a model for the kind of customer-orientated scheme that can facilitate better and responsible electronics stewardship, and hopes that such models will be developed further in both the consumer and more broadly in the business sector. 

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